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Shawna Brea Kalamatas of The Launch Planner

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Shawna Brea Kalamatas

My Personal Mission

To inspire business ladies to plan better and perform at their best.


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Instagram https://www.instagram.com/thelaunchplanner

A little bit about Shawna

With an MBA in Entrepreneurship and over six years running her own boutique marketing agency, Shawna Brea has since started The Launch Planner which provides productivity tools to busy, ambitious business women.

Tell us a little more about you and your story.

My entrepreneurial journey began at a young age when I sold personalized greeting cards door-to-door at age 11. My first official business, PKstrong, offered personalized athletic apparel. It was a company I launched in honor of my late Stepfather who I lost to cancer. That particular journey was very therapeutic for me, but I also learned a lot as a new business owner. Many mistakes and many successes. In the end, I decided to close down. With an MBA under my belt, my next venture started as a small marketing consulting gig that soon formed what is now The Start Studio. (My background out of college was working at marketing agencies with large brands like MGM, Caribou and Purina.) This boutique agency is what I’ve run for the last 6+ years and has allowed me to work with clients all over the country on their business, brand and marketing. But my heart has always been with female entrepreneurs who are just starting a new business. I wanted to take all my lessons and experiences and build more of a method to the entrepreneurial madness. To form somewhat of a step-by-step process, to help women stay focused and keep their business planning on track. This is where The Launch Planner was born.

How did your business come about?

While running my marketing agency, I was “in talks” with a large brand packaging firm in Chicago who worked with large international companies and wanted to partner with me. After nearly a year of discussing the potential partnership deal and soon before making things official, I was driving in my car one day and told myself it was OK to say no. I knew in my heart that what I truly wanted to do was reach a broad audience of women in some way. So that week, I made a tough phone call to turn down the deal. Instead, I booked a “business retreat” with myself in a local hotel for 24 hours. I took all my notes, magazine clip outs, doodles, etc. in a big box. What I walked away with was the beginning seeds of this business.

What sets you apart from other business in your niche?

Our planning products are designed specifically for female business owners who want to perform at their best and be the boss of their biz.

What is your definition of success?

To me, success is reaching new milestones and then still striving for more. My biggest accomplishment was successfully funding our Kickstarter campaign last fall.

What is one piece of advice you can give to other entrepreneurs?

A little planning goes a long way.

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How do you stay motivated ?

Work on things that are connected to big business goals so that I know that what I’m doing each week is leading me in the direction of my dreams.

What inspires you?

Creating products that help business owners plan and perform better.

Is there anything coming up for your business you’d like to tell our readers about?

Yes! We will soon be launching our CEO Planning Pack that includes a digital workbook and action plan to organize your business like a CEO.

What is next for your business? This year we will be releasing digital products that include a Business Launch Bootcamp and a CEO Pro Program.

What would be your vision cast for your 5 year projection? Our five year projection includes providing a entire library of powerful productivity and performance tools including planning packs, courses and other high impact products.

How can I reader learn more about you ? Visit our website and check out our products to help you plan your business better and power yourself up to be the boss of your biz!

April 19, 2019



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